1. I have to agree with chleaks.com, that the declaration ‘Yechi’ has nothing to do with “ideology” but more to do with making a statement that meshichistim still exist.
2. For the very few naive people who are left, I will present a different question, as follows:
Is THIS not ‘Yechi’?
Is the mere fact that after 20 years of the Rebbe zt”l physical absence the parade is still taking place with thousands of children participating, saying the 12 Pesukim, NOT Yechi enough?
Is THIS not ‘Yechi?
It’s as clear as the sun is on a sunny day that the declaration of ‘Yechi’ has nothing to do with the Rebbe nor Moshiach but more to do with a very small and shattered faction in the neighborhood attempting to have some small existence.
All they have left is a wave of a flag and a statement to go with it. Other then that, they have more of nothing.