COL just bought news site CrownHeights.info for $315 million—$300 million in cash. CrownHeights.info founder Ben Lifshits will become editor of all COL “content properties.” That sound you just heard was the whole internet going “Whaaaaat?”
Somewhere, right now, Mendel Hendel is trying to sell Chabad.info to Shmais.
Lipshits and COL CEO Mica Soffer, who are both in Dallas for the Superbowl (again, whaaat) sat down with VosIzNaies owner. Apparently, Mica Soffer approached Lipshits last November, and made the official offer quickly thereafter, in January of this year (while Lipshits was in Davos, natch).
What changes? As part of the deal, CrownHeights.info CEO “Yossi Lipshits” and Chief Revenue Officer “Zelig Pinto.” will both leave the company. Lipshits will now be heading up sites like CHJCC site and Cholent (this should be fun to watch, given CHJCC sites editor recent troubles with his bosses and government). And, excitingly, Lipshits is moving out of New York City! You know where to send blurry cell phone pictures. (Ben: Drop me a line; I might have a lead on a rooms outside Crown Heights.)
Shmais writes that Lipshits and Mica Soffers “motto” is “One plus one equals 11.” Which, ha, Lipshits better hope that’s true if her writers are going to make COL’s insane pageview targets. To that effect, COL content will be “integrated deeply” into the CrownHeights.info site—alongside terrific CrownHeights.info content like “What Time Does the Superbowl Start?” and “How to Date an Non lubab (Advice for the Non-Lubab).” The new media landscape is going to rule.